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Welcome to a Smarter Web Experience - About Smarter Websites

Meet the founders: Robert Dicks & Sue Worrall

Image of Robert Dicks
Image of Sue Worrall

We're Robert and Sue — the team behind The Smarter Website Company and Health Hub Academy Ltd.

With decades of experience across healthcare, education, digital systems, and business growth, we’ve helped hundreds of businesses get results online without blowing their budgets.

From trades to therapists, business coaches to education specialists, we kept hearing the same thing:

“We just want a website that works — and doesn’t cost the earth.”

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Why You’ll Love It

Your Customers Find What They Need, Faster

Time is everything today. Your customers do not want to be scrolling through endless links.

Smart websites are built to appear when and where your customers need

them—thanks to clever, localised search optimisation. Just Google "emergency roofer near me" and there they are.

Instant Contact

Your potential clients will not wait, not in 2025 like they used to. They expect an instant repsonse, if not they are on to your competitors site. Smart Websites gives each visitor:

  • Tap-to-call for quick contact

  • Chat widgets for fast Q&A

  • Booking pages to lock in appointments in seconds

  • Contact forms when you need to leave a message and carry on with your day

  • Inbound calls answered 24/7 with a fully trained AI Employee that will answer all of your potential clients questions.

Your Customers Find What They Need, Faster

Time is everything today. Your customers do not want to be scrolling through endless links.

Smart websites are built to appear when and where your customers need

them—thanks to clever, localised search optimisation. Just Google "emergency roofer near me" and there they are.

Quick Replies, Every Time

When you submit an enquiry, you want a response—not radio silence. Automated follow-ups mean your message doesn’t vanish into the void. You get a timely reply, every time.

AI That Actually Helps

You won’t be chatting with a robot for fun—but when you do, it’ll be an intelligent one. Our AI chat and voice bots can handle real tasks like answering FAQs or scheduling appointments, even when the business is closed.

💬 What People Are Saying About Our Amazing Service

“We had quotes for over £2,000 and nearly gave up. The Smarter Website Company got us online in a week — it looks great, works on mobile, and we didn’t need to remortgage the house.”

Angharad Evans, kinesiologist, Cardiff

Image of Angharad Evan

Frequently Asked Questions

Is it really free to get started?

Yes — no catch. We build your 4-page website for £0 upfront. You only pay £49.95/month once it’s live.

Why is it so cheap?

Because we’ve streamlined the process and built this model for scale. Plus, we’d rather have 100 happy clients than 5 overcharged ones.

Can I add more pages?

Absolutely. Additional pages are just £50 each. Ideal if you want to add case studies, menus, extra services or testimonials.

What if I need more help each month?

You get 30 minutes of basic content updates per month for your 4 core pages. If you need more time, we offer pay-as-you-go support at £75/hour.

Can you revamp an existing website without

Starting from scratch?

Yes, we can! If you are happy with your current website, then we can plug our smart website features directly into yours. Applies to Starter Plan and above when toy add our 'Smarter Options' to your website.

What if I want to leave?

No problem. After 12 months, give us 2 months’ notice. Or leave early with a £600 exit fee and the website is yours.

Is this just a template?

Yes — and that’s exactly how we keep costs down and quality high.

You’ll choose from three professionally designed templates tailored to your industry, or feel free to pick from another sector if you prefer the look. Each one is custom-fitted with your content, colours, and branding, so it feels like your business, not a cookie-cutter clone.

Do you offer website maintenance services?

Absolutely, we offer packages to update the copy on your website. You get 30 minutes of updates per month if we build your website, but if you need more, we offer extra support packages.

How long does it take to design and develop a website?

All of our websites are built via a template to increase the speed at which we can deliver this to you. This helps us to create professional and quick turnaround websites. Once we have all the details we need from you, we can get a website delivered to you in as little as 4 weeks.

What if a customer calls after hours?

On our Starter Plan and above, our AI assistant is always on duty. It answers calls*, takes messages, and even books appointments—so your business is never closed. It’s like having a 24/7 receptionist, ensuring no opportunity slips through the cracks, even when you’re off-duty.

* Available on our Enterprise Plan